About Brut
Brut de Paris. Built for everyday confidence.
Brut has been part of men’s grooming for generations, recognizable by its bold green bottle and its unmistakably masculine scent DNA.
Introduced in Paris in the 1960s, Brut became known for one simple idea: a great scent changes how you carry yourself. Not louder. Not complicated. Just confident.
Our Story
Brut first launched in 1964, created as a prestige men’s fragrance and grooming essential. Over the decades, it’s become one of the most recognizable fragrance-led men’s personal care brands in the world—worn by men who like their style classic, direct, and dependable.
You might remember old-school lines like “The Essence of Man” or “splash it all over.”
What mattered then still matters now:
character, presence, and the kind of confidence you don’t need to explain.
Meet the lineup
Today, Brut offers a range of fragrances desiged for different moods and moments, while staying true to that signature DNA
Original
Timeless, unmistakable, classic Brut
Oceans
Fresh, crisp, clean
Musk
Warm, smooth, intimate
Identity
Bold, sharp, confident
Sport Style
Energetic, fresh, invigorating
Attraction Totale
Rich, Velvet, Sensual
Oud
Deep, Rich, Intense
More than fragrance
Brut is a complete grooming range,
built to later and last through the day.
Depending on the scent, you’ll find options like:
Aftershave
Deodorant
Roll-On
Because confidence isn’t one product. It’s the whole routine.